Let’s get right into the music!
Lil Nas X – MONTERO (Call Me By Your Name)
A music executive on LinkedIn discussed how TikTok is only good for producing “One-Hit-Wonders” while specifically naming Lil Nas X as one of them, with his first number 1 hit, Old Town Road.
I couldn’t disagree more, but I kept my trap shut because LinkedIn is for professional connections and I’m not trying to get into a Twitter argument on a professional platform.
TikTok is incredible for artists AND labels alike. It’s a great place for A&Rs, like myself, to discover great new artists…like Lil Nas X.
Not to mention, Lil Nas X is far from a “one-hit-wonder. He has had several hits since Old Town Road. His track Holiday reached number 37 on the Billboard Hot 100. Panini hit number 5, and Rodeo hit number 22.
With all due respect to this music executive…this is one of the dumbest things I’ve heard in a long time.
TikTok creators…keep creating. Put yourself out there. You don’t know who’s watching.
Labels and music executives…use TikTok. Discover the unbelievable talent on the platform. You might find your next Lil Nas X.
Here’s Lil Nas X with his next hit, MONTERO (Call Me By Your Name)
The Kid LAROI – Shot For Me
A week after LAROI’s feature on Justin Bieber’s new album, Justice, the 17-year-old Australian rapper dropped a piano version of Drake‘s 2011 hit, Shot For Me. This track comes out as a part of Spotify’s Single Session. The Kid has already blown up in Australia, and Spotify has taken notice.
Here is The Kid LAROI’s cover of Drake’s Shot For Me.
24kGoldn – Love or Lust
Another TikTok star proving my point that some music executives don’t always know what they are talking about, 24kGoldn releases another gem off of his debut album El Dorado.
24kGoldn dropped out of the University of Southern California to pursue his music career. TikTok helped him succeed…and succeed quickly.
If you know him from TikTok, you know the single that blew up on the app, Valentino. If you discovered him with the rest of the world, you know him from his number 1 hit, Mood.
I love this new track. It hits a lot differently than Mood does, and I am into it.
Tate McRae – bad ones
The 17-year-old Canadian singer began her performance career as a dancer on So You Think You Can Dance?
You probably know her from her hit single You Broke Me First. From her new EP, too young to be sad, here is her next hit, bad ones.
These are my four featured tracks for the week. There is some really good new stuff from Rag n’ Bone Man, Evanescence, Demi Lovato, and so much more right here on Spotify’s weekly New Music Friday playlist.
And TikTokers…keep TikTokin’.